Jefe's House

Art 1, Commerce 0

by on Jun.10, 2010, under Film/TV, NYC, Theatre

Take that, commerce.  I love a theatre company that practices what it preaches, and the wonderful folks at The Collective have done it again.  I first became aware of this creative, inventive, smart, political, funny, driven, earnest bundle of talent a few years ago when I met member Lisa Kicielinski at Naked Angels’ tuesdays@nine reading series; since that time they’ve done two in-house readings of my works-in-progress UFOs Over Brooklyn and The Great Age as a personal favor to help me out in my creative process, and allowed my award-winning short film Lady in a Box to ride their coattails into the Global Awareness Project’s Strand Film Festival shown on the IMAX screen in Myrtle Beach, SC.

Their stage productions  usually have brief runs at this point, like bright bottle rockets going off in New York’s ocean of indie theatre while they continue to get their sea legs. If you’re having trouble navigating that vast sea, the Collective are a terrific port in the storm.

They often write and produce their own works in film and theatre, and sometimes produce modern classics by others like this Frank MGuiness play up there on the left.  There will only be 12 performances of this play, scattered throughout the summer, but here’s the truly unorthodox part that brings a tear to my jaundiced eye:  half of the tickets for each show will be given away. 

 “In a struggling economy, art is both undervalued and underfunded,” said Collective member Kevin Kane.  “We want to make quality professional theater available to all. We want to have no empty seats.  To the struggling student, to the theater lover who has been priced out and to the first timer who can’t afford to fall in love, we say that we would rather perform for you for free than to have one empty seat in the house.”

Playwright McGuiness has allowed the group a special arrangement to produce his play. You can take part in the campaign by

  • BUYING an $18.00 ticket and seeing the show. Simple enough.  Go here to purchase:  Smartixx


  • SENDING A DESERVING STRANGER to see the show by DONATING a tax deductible $18.00. Follow the instructions for how to donate here: NO EMPTY SEATS


  • SEEING IT FOR FREE WITHOUT BUYING ANYTHING if you cannot afford a ticket.  The work in this play has merit, this play’s message is relevant, resonant and important.  Don’t miss it. Order a free ticket and pay nothing for it.  Smartixx

This is high level theater at low level prices.  The play opens one week from today, next Thursday, June 17th.

Help them kick it off the right way by buying one ticket for yourself and one ticket for a stranger.


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