how to market a fringe show

Tag: how to market a fringe show

BZABOTD Makes The Daily Pennsylvanian’s “Must See” and “Worst Marketing” Lists Simultaneously

by Jeffrey Stanley on Sep.15, 2011, under The Press, The Sixth Boro, Theatre

—– Original Message —–

From: Jeffrey Stanley

To: Sandra Rubinchik

Cc: UTB Edz

Sent: Thursday, September 15, 2011 3:25 PM

Subject: Re: Ouija Log – 9/14/11

A simple “please remove” would have sufficed but I appreciate your enthusiasm and professionalism for guerrilla theatre. You have redefined “spam” as it pertains to promoting a fringe show. Your message is loud and clear and has been incorporated into my publicity. Many thanks for informing me that I had been included in 34st’s Must See list. No one informed me and it didn’t show up in Google searches for my show and it didn’t come through in our Google Alerts, so we truly had no clue until your email.

Now how about coming to see the show? There’ll be a comp ticket waiting for you at the door tonight (seriously).

Many thanks,

Jeff

—– Original Message —–

From: Sandra Rubinchik

To: Jeffrey Stanley

Cc: UTB Edz

Sent: Thursday, September 15, 2011 2:48 PM

Subject: Re: Ouija Log – 9/14/11

Dear Jeffrey,

We get it. In fact, we get it so much that UTB’s counterpart publication, 34th Street Magazine, has already included your show in one of its published articles. (http://34st.com/2011/09/top-5-must-sees-at-live-arts-philly-fringe/) Congratulations. Do you spam your ghosts long enough until they are finally moved to respond, too? It must be working. Have a great final 3 shows and please stop emailing us unless you have something new to say.

Thanks,

Sandra Rubinchik

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